Our queenfish, Kristin Roberson, earned her Travel Marketing Professional Certification from Southeast Tourism Society Marketing College on April 9th! Kristin was one of 37 new TMPs (Travel Marketing Professionals) recognized at the Southeast Tourism Society’s spring meeting in Charlotte, North Carolina. STS Marketing College started in 1992 and, to date, 879 people have earned their TMP certification. In addition to earning her TMP, Kristin also received her Festivals and Events certification. In order to earn this certification, it required an additional 24 hours of course work during Marketing College.
The STS Marketing College is a professional development program that, for one week each summer, turns the facilities of North Georgia College and State University in Dahlonega, Ga., into a laboratory to teach tourism marketing.
Instructors are working professionals in the travel industry such as convention and visitors bureau executives, public relations practitioners, sales and marketing consultants and research experts.
“There is not another program like ours in the country; we are the envy of travel professionals in other regions,” said Bill Hardman, president and CEO of STS.
Tourism ranks as the first, second or third-largest industry in the 12 STS states that stretch from Virginia to Louisiana. Course topics include special event marketing, media relations, tourism advertising, vacation research, crisis management, heritage tourism and community/rural tourism. The Festivals and Events sessions focus on overall operations, logistics, safety, merchandising, sponsorship and entertainment components. After the classroom work, students also must complete a project that relates to their employment.